In our last blog post, (a peek at the future of healthcare) we considered the key drivers behind innovation in the health care industry. Telehealth has seen explosive market growth in recent years and shows no sign of slowing down. Despite its enormous potential for growth, the healthcare industry faces regulatory challenges that impede innovation.
Since the 1996 introduction of HIPAA, (Health Insurance Portability and Accountability Act), the healthcare industry has become highly regulated. The scope and complexity of healthcare regulation has made it incredibly difficult for organizations to adopt new technologies. Compared to other industries, they have been relatively slow to adopt technological innovations as a result. This trend has manifested itself in the adoption of the public cloud, BYOD (Bring Your Own Device), and even the storage of online health records. With this in mind, one can assume this trend will repeat itself when it comes to browser based real time communications powered by WebRTC.
Over the last couple of years, we’ve seen a huge number of innovative organizations across many verticals integrating real time communications into their websites, apps or devices to create new forms of communication and collaboration. Healthcare and, more specifically, telehealth is an industry in which we have seen a considerable amount of innovation.
We know that the global Telehealth landscape is rapidly changing and will continue to experience significant growth in the next few years. The US will be in the forefront of this shift with a projected annual growth rate of 56%.
At TokBox we’re committed to provide an easy to use and easy to build real-time communication platform built on top of WebRTC. Live video communication technology is helping many industries introduce unique and innovative products in areas such as customer service. We are seeing a proliferation of customer service video chat use cases across pre-sales, professional services, expert knowledge sharing and face-to-face customer interaction. According to a recent survey done by eDigital, live chat delivers the highest level of satisfaction in any customer service channel. The ability to video chat takes customer engagement and experience to the next level. We want to enable our partners to deliver high quality customer service applications faster to market to take advantage of this higher level of engagement.