Today, it is easier than ever to get involved in real-time communications, using WebRTC. For those considering investing in a mobile strategy, the technology ecosystem has never been more ripe for rapidly integrating WebRTC into your application, or even starting a project afresh. Using existing build tools like Cocoapods to get started quickly with the OpenTok iOS SDK, and the new CallKit framework introduced in iOS 10, now is the best time to jump in and start building.
When you think about the hottest startup or innovation sectors, one may naturally think of artificial intelligence, Cloud computing or robotics. And you wouldn’t be wrong. But one you might be surprised to hear is right up the top of that list is Health, and specifically on demand health.
In a revealing study by Accenture, covered in this Forbes article, the growth of the on-demand health sector is second only to ride-sharing when it comes to attracting investment. Investment in on-demand health services is projected to reach $1 billion in 2017, up from only $200 million in 2014. According to Accenture, “healthcare is the fastest growing on-demand sector , representing one-sixth of total U.S. funding from 2010 to 2014.”
As global access to the internet continues to grow we find ourselves in an increasingly connected world. Never in our collective history have so many people had the ability to access so much information about what is going on in the world around them. This has led to an unprecedented rise in engagement with current events, especially amongst the young people whose voracious appetite to rant, debate and ‘be heard’ has fueled the emergence of so many social media platforms.
Cable companies and television networks can’t take a trick at the moment. As if digital disruption and cord cutting wasn’t making life tough enough, now comes the rise of participatory broadcasting, the phenomena where viewers collaboratively interact while consuming content, and maybe even participate.
Still coming to grips with on demand and online/mobile viewing, traditional broadcasters must now find a way to provide immersive and engaging viewer experiences to compete with the likes of Facebook Live, Meerkat and Periscope.
We all have a fascination with the billion dollar startups. Venture Capitalists try and identify them early, media laud them (or bring them down to earth), and early adopters claim discovery. One new technology innovation has the potential to spark the creation of more billion dollar companies, and markets are starting to pay attention. So what is WebRTC, and why is there so much interest?
It begins with recognizing the emergence of two massive trends. The first is the increasing appetite for ‘on demand’. This is evident in everything from movies to car rides, hotels, relationships to groceries to well, everything. And communications is a core part of this, just look at Meerkat and Twitter’s latest acquisition, Periscope, bringing